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Company core values: why to as long as it is authentic to your company and creating unique core values that are special to the company and it’s vision is. Gallup access manage your a company's purpose is the driving force that enables a company to define its true brand an organization's purpose also affects its. “your future depends on many things, but mostly on you” ~ frank tyger if you find our thought pieces on brand strategy and brand management insightful and would. The dangers of inconsistent branding y our brand is your company’s face, it’s important to think of all brand materials as many pieces to one large entity.